Chutzpah!: Supergraphics Firm Offers To Save Hollywood Sign, With A Catch
A company that has installed multistory supergraphics throughout Los Angeles said Thursday it is willing to pay $12.5 million to save an expanse of the Hollywood Hills -- but only if the city agrees to settle a lawsuit over its existing signs.

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Wall Street goes to Hollywood
LOS ANGELES TIMES NEW YORK - Welcome to Hollywood's newest version of risky business: movie derivatives. Two trading firms, one of them an established Wall Street player and the other a Midwest upstart, are each about to premiere a sophisticated financial tool: a box-office futures exchange that would allow Hollywood studios and others to hedge against the box-office performance of movies, just ...

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